Marketing Table Talk Series 

Throughout this year the BMA is offering 4 different panels/workshops for students to come learn new industry skills, tips and tricks when it comes to marketing and network with industry professionals. Each of these events our being offered in a virtual setting so come out and relax and learn more about the world of marketing and what it has to offer!

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01

International Marketing

A discussion about business around the world; how domestic companies operate differently overseas, what companies succeeded or failed in globalization, and massive organizations you may never have heard of.

Event Details

Date: October 27th, 2021

Location: Virtual, Via MS Teams or Zoom

Time: 7:00 PM - 8:00 PM

02

Technology

A discussion about advertising in a digital age; collecting cookies from consumers, targeted advertising, and new trends in technology. With the recent change in legislation regarding internet privacy and third-party data collection, the topic of whether our user rights have become violated has become a highly debated subject. We will be talking about both the positives and negatives of digital advertising, marketing, and data collection.

Event Details

Date: November 24th. 2021

Location: Virtual, Via MS Teams or Zoom

Time 7:00 PM - 8:00 PM

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03

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Social Media Marketing

An informal discussion about the use of Tiktok in the new age of marketing. Businesses have observed the popularity of “fast content” consumption on Tiktok and recognize its potential for marketing, advertising, and influence towards the Millenial and Gen-Z demographic. In this table talk, we will be discussing the effectiveness and longevity of Tiktok for marketing purposes and talk about some of the influencers and businesses that have “popped off” on this platform

Event Details

Date: January 22nd, 2022

Location: Virtual, Via MS Teams or Zoom

04

Endorsements 

An informal discussion about McDonald’s unconventional and controversial collaborations with artists, celebrities, movies, and companies/brands. McDonald’s has surprisingly been able to escape the negative drawbacks in sales during the pandemic, due to their promotional collab meals with famous entities. The most note collaborations being

Event Details

Date: March 10th, 2022

Location: Virtual, Via MS Teams or Zoom

Time: 7:00 PM - 8:00 PM

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